Citroen has finally unveiled the eagerly anticipated third model in its innovative and distinctive DS line at the Shanghai motor show – the DS5. Designed to express the full extent of our brand’s ‘Créative Technologie’, DS5 combines ground-breaking style, rewarding driving dynamics and exceptional refinement with innovative engineering solutions.
For its motorshow debut in Shanghai last week, a one off DS5 called Pearl White took centre stage. DS5 is the first Citroën model to feature HYbrid4 diesel hybrid technology, providing enhanced performance and class-leading environmental credentials. The DS line has already redefined expectations in the supermini segment with DS3, and combines the style of a coupé and the flexibility of a five-door hatchback with DS4.
Progressing to the executive segment, DS5 targets customers looking for a truly bold and assertive car with a resolutely modern approach to vehicle design. Most importantly, DS5 benefits from Citroën’s expertise in quality and refinement. Marc Raven, Communications Director, said: ‘The DS5 was a total showstopper in Shanghai and took centre stage on our Citroën stand. Not only does it encompass creativity and technology, but it looks fantastic – it is the perfect brand statement.’
The most eye-catching features of the new model include the oversized air intake, a large chrome-finished grille housing the chevrons and a new LED light signature and the chrome-finished ‘sabre’ inserts stretching from the top of each headlamp to the windscreen.
DS5 instantly fires the imagination. An array of buttons, switches, scroll wheels and toggles are grouped on two central consoles, one low down and one above the driver’s head, ‘pilot-style’. A simple push on the START button brings the interior to life. The colour Head-Up Display projects essential information into the driver’s line of sight and the ambient lighting bathes the cockpit in a heady mix of red and white. The DS5 will get its European Show Debut later in the year, so not long to go before we see DS5 here in the metal.